We drive innovation across
business models and markets,
leading to sustainable growth
and competitiveness
By leveraging business insights with our core competencies, we drive innovation across business models and markets, leading to sustainable growth and competitiveness. From brand positioning to strategy, creative services and marketing, growth and innovation strategy, we offer a wide range of services.
Brand and business
management
management
Business insight
A 360° view of your brand’s current state and future potential to identify the critical drivers of success. Understand product and market realities, competitive landscape, cultural trends and consumer needs.
Brand strategy
Finalise who your brand is for – and who it’s not for. We’ll map when, where and how your customers interact with your brand and areas of critical impact to guide future brand strategy and creative development.
Creative expression
First impressions matter. Our proven naming process produces strategically sound, culturally relevant, creatively powerful, linguistically sensitive, and legally viable brand names.
Brand architecture
Maximize the equity of your brand portfolio by defining the organizing principles, relationships, and hierarchies for your company, products, and services.
Brand story
Bring your brand story to life with unique and authentic language tailored by audience, channel, and different stages of your marketing funnel.
Brand position
Define the core essence of your brand. We’ll help you define what you stand for, why your brand is different, why your customers should care, and how to deliver with impact.
Packaging design
Influence the purchase decision of consumers at point of sale and add value to your products by creating appealing packaging designs.
Brand identity and design
Your brand identity is so much more than a logo. We’ll deliver the visual brand language elements across digital and physical experiences that will connect with your audience and bring your essential brand to life.
Global market entry and expansion strategy
We help companies evaluate, understand, and seize new market opportunities. We bring expert insights into market entry processes like market sizing, competitor analysis, supply chain structures, post-entry growth opportunities, and talent landscape mapping.
We also offer valuable recommendations on what type of market entry paths will yield the best results. We provide critical analysis on entry paths like franchising, joint ventures, greenfield investing, direct exporting and partnerships, among other market entry strategies. Working with us ensures that you have the right market and consumer data available for your decision-making process.
Our services include:
Opportunity
assessment
Techno-commercial
landscape mapping &
analysis
Competitive landscape
analysis
Partner selection
Cost benefit analysis
Optimal value chain entry
point identification
Competitive
positioning
Implementation of
strategy